This morning I had another “Steinmetz-Ford Moment”. If you are unfamiliar with the story, it goes something like this:
Ford, whose electrical engineers couldn’t solve some problems they were having with a gigantic generator, called Steinmetz in to the plant. Upon arriving, Steinmetz rejected all assistance and asked only for a notebook, pencil and cot. According to Scott, Steinmetz listened to the generator and scribbled computations on the notepad for two straight days and nights. On the second night, he asked for a ladder, climbed up the generator and made a chalk mark on its side. Then he told Ford’s skeptical engineers to remove a plate at the mark and replace sixteen windings from the field coil. They did, and the generator performed to perfection.
Henry Ford was thrilled until he got an invoice from General Electric in the amount of $10,000. Ford acknowledged Steinmetz’s success but balked at the figure. He asked for an itemized bill.
Steinmetz, Scott wrote, responded personally to Ford’s request with the following:
Making chalk mark on generator $1.
Knowing where to make mark $9,999.
Ford paid the bill.
So this morning my consumer had a seemingly long and tedious path. Something they were not looking forward to experiencing.
I reviewed their unique history, asked a few clarifying questions, then made my recommendation. One small change to how they were doing something immediately made things better for them. They still have a lot of work to do, but that one little obstacle that made them dread the journey has been wiped out.
Makes me giddy to know I can help my consumers develop the skills to live life with less sickness, pain and disease.
Let me know how I can help you!
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